Streetwear is a fashion trend that has been around for several years now. It has had a massive impact on the fashion industry, with multiple luxury brands collaborating with streetwear brands. Furthermore, it has been one of the most consistent fashion trends in the industry. Additionally, it has a large target audience and that is something that continues to grow.
Fast fashion seems to dictate the modern style that we know today. However, streetwear is a style that has been around for several years and it is still going strong today. Additionally, not many people know how long it has been around in the fashion industry.
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How Streetwear Took Over?
It started in the late 80s/ early 90s and soon grew popular. It was a popular style with the hip-hop community and teenagers. The African American and Latin American communities quickly embraced this unique style. However, it was a style that started with the surfer/ skater community.
Streetwear started in the United States, although many people would argue that it began in Japan. Nonetheless, it is now a massive fashion trend across the whole world. Furthermore, streetwear used to be an affordable style for many people. Now, it is considered to be more premium and luxurious.
Streetwear brands have collaborated with several luxury brands within the fashion industry. Gucci and Louis Vuitton are just a couple of the high fashion brands that have collaborated with some of the biggest streetwear brands.
Google’s definition of streetwear says, “Casual clothing of a style worn especially by members of various urban youth subcultures.” However, that has changed a lot over the last 10 years.
It is a heavily male-dominated community, with its fashion designers and those who wear it. Moreover, there are many females out there who are embracing the streetwear style now. Encouraging many brands to add their twist to this great style.
All it began with a man named Shawn Stussy, the founder of the brand, Stussy. He was a surfer that kickstarted his brand by scribbling his name onto surfboards. Due to popular demand, this encouraged Shawn to start printing his name on clothing items. This gradually became more popular across the west coast before spreading across North America.
It is no doubt that Stussy’s brand has been a massive success within the fashion industry. Although he may not be directly involved with his brand anymore, it is still a popular streetwear brand with the streetwear community.
It wasn’t just the surfer community that got on board with this fashion trend. It was also a popular style with the punk rock scene in North America. ACDC, Pink Floyd, Nirvana and other punk rock brands decided to release their graphic tees that are still extremely popular today. It is now a common theme for many modern artists and bands. It is common for people to buy merchandise such as tees and other clothing after a concert/ gig.
Streetwear and Celebrities
It has not only become a popular style for the average person but, it is common with celebrities as well. Now, you can see celebrities such as Billie Eilish, Justin Bieber and Kanye West wearing streetwear brands. As stated earlier, the average price for a streetwear garment has increased a lot over the years because of the collaborations with premium brands.
Supreme is the biggest streetwear brand out there at the moment. It took the world by storm as soon as it was released. This is one of the most common streetwear brands that you will see celebrities wear. Simply because of the collaboration they have with high-end fashion brands. Louis Vuitton is one of those brands that collaborated with Supreme back in 2017.
A Great Market For Buy, Sell and Investment
It is a good investment as well for many people. Due to the reputation that many streetwear brands have built over the years, it can add value to the item. If there is an opportunity where you see a collaboration of supreme with another brand and is well priced, buy it.
Many people like to have a secondary income on top of their usual income. Therefore, a lot of people will earn their secondary income by buying and selling items. One of these is by buying vintage clothing and selling it. This can also be done with streetwear. There are several people out there that like to collect streetwear.
If you know streetwear brands and know when a certain product was released, you should probably start investing in streetwear yourself. The value of some items is a lot higher than what you might think due to the rarity of the product.
It is easy to find streetwear as well. There are many second-hand shops or vintage stores. However, these second-hand stores will also be expensive if they know the brand and how old that product is. Additionally, you will find second-hand stores that sell vintage streetwear products online. You can also find them on Depop and eBay.
It is also a good stock market to be investing in. Some people will invest in brands that are new to the streetwear industry. Other people will invest in brands that are already well established such as Nike, Supreme, Stussy and other well-known streetwear brands.
Why Is Streetwear So Popular?
It is one of the most popular fashion trends out there. Additionally, it has been around for several years. It is branded clothing at its best, which is why people like to wear it. Streetwear tends to be baggy clothing or a more relaxed style. Not to mention that it is easy to style as well. For example, a large printed top can be worn with jeans or shorts. Mens streetwear is popular because of its unique style, another reason why people enjoy wearing it.
What stops people from buying it is the price tag. However, the rarity of the product is what gives it that price tag. Therefore, the chances of you coming across someone else wearing what you are wearing is quite limited.
Another thing to mention is the fact that the price can vary with streetwear as well. For example, Supreme, one of the first brands to create this style, is one of the most expensive brands. Nonetheless, Stussy is a more affordable brand for those that can’t afford the premium streetwear brands.
To Conclude
It has been one of the most popular trends in recent years. Furthermore, it is a fashion trend that has been around for several years plus, doesn’t seem to be stopping them. Fashion magazines are still heavily dominated by streetwear brands as well as catwalks in Milan, Madrid, London and New York.
Understandably, not everybody likes to wear it. However, it has been a consistent style throughout the period when people have worn it. The style has slightly changed in the UK, with it becoming a more contemporary style. We suggest that you shop around as many brands have a slight twist to streetwear.